As the owner of a quick lube franchise, it’s important that you set yourself apart from the competition. One of the easiest, most effective ways to do that is by hosting a customer appreciation day. Not only does this encourage loyal customers to swing by your establishment, it also gets new clients in the door.
Here are some simple tips for throwing a successful customer appreciation event:
Offer low priced oil changes. Lowering your prices for a day might mean you don’t make money that day, but an offer like this is sure to attract new customers and make your business stand out. Invest on that day to pay dividends in the future.
Advertise. You already have an advertising budget, but for a special event like this, invest a little extra. Try multiple avenues, too. Traditional routes like radio and newspaper ads will get certain clients in the door, while social media targeting via Facebook, Twitter, and LinkedIn can attract an entirely different customer base.
Plan Accordingly. You want things to go smoothly during a customer appreciation event. After all, it’s about the customers, so make sure you have enough people on staff. This may mean bringing in extra people or temporary workers. You want to get people in and out of your shop in under 15 minutes. If a customer asks for additional services or automotive chemicals, offer a coupon where they can come back on another day for a discounted price.
Host a giveaway. People love giveaways, and if you offer one at your customer appreciation day, it’s just another way to get them to return to your location. Get local businesses to sponsor items like restaurant coupons or in-store discounts. You can also offer a free oil change or tire rotation. Just make sure it’s something that people will get excited about.
Greet your customers. The best way to make a good first impression is by greeting all of your customers with a smile. Whether you stand out in the lot and wave people in, or you choose to have one of your staff members do it, greet customers with a smile and friendly attitude. If you really want to impress, offer cold water or soda, too.
Acquire customer information. Hosting a customer appreciation day is a great way to expand your quick lube businesses outreach program. Have visitors sign up for your email list or promotional texting services. You want to build a relationship, but you won’t be able to without the proper contact info. If your services are helpful and valuable, people aren’t going to mind giving you their personal information.
By following these simple rules, you’re sure to have an amazing customer appreciation event. Click here to learn more about opening your own quick lube business, or call 661-725-2078 to discuss with us today. If you’re in the Bakersfield, Fresno or Ventura areas, we will even stop by for a consultation on your next event.