As the owner of a quick lube business, maintaining a high ticket average is part of the job, but wanting something and actually achieving it are two different things. Fortunately, there are simple things that you can do at your garage to increase sales opportunities and the value your customers receive.
One of the easiest ways to increase your customer’s spend is by offering products necessary to their every day activities. For example, things like windshield wipers, air filters, or increasing your shop’s synthetic product sales can all add to your dollar-per-car ratio significantly.
Another option worth considering is offering various mechanical and maintenance services. Things like transmission, power steering, brake fluid, and coolant services are all great ways to drive high ticket average and customer value. By tracking the penetration rate of these additional services, you can get an idea of how much your business is increasing. For example, for every ten cars that stop in for an oil change, at least one of those customers should get an additional service as well. In ideal situations, this average increases to 2 or 3 customers out of ten.
Don’t get carried away though. Make sure you can actually deliver what you’re offering. Too often, shops end up overselling and leaving their clientele disappointed. Always keep your customer’s best interests in mind and make sure you’ve thought long and hard about what products you offer. Everything you offer should have a purpose, because if it doesn’t, you may end up with a problem with customer satisfaction.
By following these simple steps, you’ll be on your way to running a successful, profitable quick lube business in no time. Need assistance with your supply? We’re here to help! Contact our team today.